It is undeniable that Korea is having its moment. With the exportation of K-pop making a huge impact on the global stage, an indentation of cultural influence on current and future Western generations alike, Korean fashion is following in its footsteps. Seoul Fashion Week, which was once a minor stop in the international roadmap of fashion weeks, has become a hub for young talent and fresh perspectives. More and more buyers are flocking to Korea’s capital every April and October to get a glimpse of what up-and-coming designers are showing and subsequently potentializing on these new opportunities.
Korean street style has become the subject matter of many photographers with stylish Seoulites acting as passing muses through their creativity. As Korea has become a huge market for many Western designers, Korean designers are now doing the same in the Western market. Whereas these designers have previously sustained and grown their sales in the vast domestic market, they are starting to expand their businesses beyond national borders due to increasing global demand for newness. The Selects represents the top ten up-and-coming Korean designers and provides them with maximum exposure to the US market. Acting as a liaison to bridge the gap between designer and retailer, the showroom in Soho, New York will be a collaborative environment.
With a vision that is backed by the Korean government, this initiative goes beyond just fashion but will encompass K-culture in general, with the space hosting various parties, pop-up stores, artist collaborations and exhibitions as well.
The Selects showroom represents ten top emerging Korean designers and provides them with exposure to the US market. Acting as a liaison to bridge the gap between designer and retailer, the showroom in Soho, New York City will be a collaborative environment.
Handpicked by industry leaders and insiders, the ten designers, Bmuet(te), Beyond Closet, The Centaur, Heohwan Simulation, Hidden Forest Market, KYE, LIE, Nohant, SWBD and Wnderkammer represent the most promising talent evolving in the Korean fashion industry.
While the promotion of these designers is the primary goal of The Selects, the initiative aims to reach beyond just fashion through creative events, pop-ups and artist exhibitions. The Selects envisions to build on the already influential impact that K-culture is currently having on audiences world-wide.
From the heart of a significant fashion market,
The Select meets global demand with young Korean talent and fresh perspectives.
The Selects showroom, a collaborative project to promote Korean fashion designers and assist their attempts to break into the global fashion market, aims to introduce 9 up-and-coming Korean designers and expand their business overseas.
Handpicked by industry leaders and insiders, the nine designers, C-zann e, EENK, eyeye, Hankim, NEUL, the studio K, Verso, Wnderkammer, and Youser represent the most promising talent evolving in the Korean fashion industry.
The Selects will increase performance by expanding from the US market to major European fashion hubs, Paris with exposure to the significant market and accomplish much more than showcasing new talent and become a chic platform where Korean fashion and culture meet.
The Selects envisions to build on the already influential impact that K-culture is currently having on world-wide audiences and leads to attention to Korean fashion designers with fresh designs and individuality.
New exhibitions, parties, and pop-up stores are in The Selects near future.
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