In the world of design, references to certain countries or regions can be a sort of lazy descriptor. ‘German design’ indicates rigor and efficiency; ‘Japanese design’ signals intricate minimalism; and ‘Scandinavian design’ suggests unfussy, nature-derived practicality. The fact that a German designer is no less capable of minimalism than a Japanese designer is of efficiency is beside the point: over time, and no doubt through the lens of cultural stereotype, certain groups come to occupy specific spaces in the popular aesthetic imagination.
This well-curated presentation of 10 emerging labels makes a compelling case that ‘Korean design’ is – or soon will be – shorthand for comfortable, accessible clothing tailored to make anyone look good in any setting.
WNDERKAMMER at The Selects, a collective presentation
“celebrating the Spring-Summer 2020 collections from ten Korean designers.” (photo by Andie Davis / Meniscus Magazine)
Unisex labels SWBD and NOHANT push the frontiers of inclusive design beyond neutered casuals or menswear for women. Both SWBD’s wide-legged trousers and NOHANT’s piped rompers are tailored to quiet perfection, with subtle gathering and pleating to suit a range of body types. Womenswear label WNDERKAMMER’s eco-friendly design extends not only to the natural fibers used, but also to the generous proportions that let the body breathe and move. HEOHWAN SIMULATION offers deceptively simple silhouettes in mostly monochromatic hues and luxe fabrics. LIE’s playful cuts and flirty patterns are the right kind of carnivalesque – joyful, but more acrobat than clown.
With the global dominance of K-beauty and K-pop showing no signs of slowing down, here’s hoping that ‘K-design’, led by rising stars such as these, will soon take its place among the geographic signifiers.
SWBD Spring 2020. (photo by Andie Davis / Meniscus Magazine)
Full list of designers shown:
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